We do a lot of research here at, and we've particularly looked into a lot of CRM providers to rate and rank them in a comprehensive way. Still, if you want to use the paid version of HubSpot, it's definitely going to be harder to use than Zendesk. This makes it easier to use than Zendesk and the free price tag makes it undeniably attractive, depending on your budget. However, HubSpot does offer a free plan, which is an understandably stripped-down version of the software, which netted it a score of 3.9 out of 5. However, Zendesk is easier to use, scoring a 3.8 out of 5, offering an intuitive interface that beginners should be able to figure out pretty quickly. Given that the HubSpot service as a whole is geared towards larger businesses, it can get a bit complicated for the uninitiated. Overall, HubSpot has more features but, depending on your particular needs, Zendesk can compete if sales and customer service is all you need. Zendesk offers more communication and ticketing channels than HubSpot, which is beneficial for customer service teams, and the sales features are more accessible at a cheaper price point. When it comes to sales and customer service, though, Zendesk competes admirably with HubSpot. Conversely, Zendesk offers no marketing features, as it's a sales and customer service option only. In fact, in our research, HubSpot scored high in marketing features, offering email, content, social, paid marketing features. Simply put, HubSpot has a lot more features, scoring a 3.7 out of 5 in our research, versus Zendesk, which scored only 2.8 out of 5, which you'd expect from a platform that generally costs a lot more. If you're keeping track, that's 10 different pricing plans to choose from, so you should be able to find something that fits your needs. The Team plan is $49 per user, per month, the Suite Growth plan is $79 per user, per month, the Suite Professional plan is $99 per user, per month, and the Suite Enterprise plan is $150 per user, per month. Zendesk also offers a robust service-focused offering, dubbed Zendesk Suite, which offers four different pricing plans. Both plans have a $19 per user, per month plan (Team), a $49 per user, per month plan (Growth/Professional), and a $99 per user per month plan (Professional/Enterprise). Zendesk offers two different types of service: Zendesk Sell and Zendesk Service, each of which offer three different pricing plans. Take a look at what kind of pricing plans these two CRM providers offers below. The price of Zendesk and HubSpot varies pretty substantially, which is why they're geared towards different sized businesses.
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